About us

Our Story

Our journey began 25 years ago with a simple mission: to redefine the aesthetics and functionality of ceilings in Jammu and beyond. What started as a modest venture has evolved into a dominant force in the ceiling solutions sector.

Our growth has been driven by a commitment to our customers, a deep understanding of the market, and long-standing partnerships with world-renowned brands, including Saint-Gobain (Gyproc), USG Knauf, Everest, Visaka, Ramco, Armstrong, and others.

From humble beginnings to industry leadership, our story is a testament to perseverance, innovation, and an unwavering belief in quality.

Our Approach​

We know that the user is in the center of every business. ​

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Strong Team

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Jorge Velkin

CEO

Bill Velkin

COO & CFO

Dan Manik

Chief Creative Officer

Jack Patick

Creative Director

Isa Bekli

Creative Director

Serge Horovits

General Manager | Head of Accounts

Nickol Moma

Vice President of New Business​

Jesica Babik

Vice President of Strategy

Bob Slimm

Creative Director

How We Can Help You

We provide end-to-end ceiling solutions tailored to your specific needs. Here’s how we can add value to your next project:

  • One-Stop Ceiling Supply Hub: Everything from gypsum boards to mineral fibre tiles under one roof.
  • Tailored Solutions: Personalised support for architects, builders, and home renovators.
  • Exclusive Manufacturing: Custom KBG POP channels and jails made in-house for assured strength and finish.
  • Expert Guidance: Our seasoned professionals help you make the right choice every time.
  • Pan-Region Delivery: Reliable logistics across Jammu and nearby territories

Selected Works

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Ready to Grow Your Business?

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GET STARTED